17/06/2024 12:29 AM


Enjoy Fashion

These Vintage-Inspired Brands Will Add Personality to Your Wardrobe

If you’ve read any of our recent reports on the growth of vintage fashion, you’ll know that old school has never looked cooler. Whether it’s a sign of people craving escapism and nostalgia during lockdown, or simply a by-product of SS21‘s celebration of all things retro, it’s a trend that shows no sign of slowing down. Unsurprisingly, this shopping shift has inspired a slew of vintage-inspired brands to enter the market, all embracing a thoroughly retro aesthetic—there are no half-measures here. We’re talking wonderfully ruffled prairie dresses, swirling psychedelic ’70s prints and XXL collars that wouldn’t look amiss on a royal family member c.1985.

These brands have drawn from every decade you could imagine, however the ’70s and ’80s are a definite favourite this season. I recently discovered The Hippie Shake, which is a dream brand for any ’70s fashion-lover, with their statement prints and retro tailoring. There is also plenty for any Princess Di fashion enthusiast to sink their teeth into, including pie crust collar blouses from Batsheva and ditzy florals from O Pioneers.

Many of these vintage-inspired brands are also leading the way in more sustainable production methods—think dead-stock fabrics, short collection runs, made-to-measure and eco-friendly fabrics—which has, in turn, bolstered secondhand’s sustainable cause. And of course, the other uniting factor is simply the personality they bring to a sometimes homogenous market—I can’t help but smile when I spot one of La Veste’s paint box bright blouses on my Insta feed. So if you want to inject a little nostalgic appeal into your wardrobe this season, scroll down to see the brands I’m rating, plus shop the original vintage styles that inspired them.

1. Chalsie Joan

Chalsie Joan Anna Dress in White Cotton (£180)

Chalsie Joan Anna Blouse in Lemon Yellow (£160)

2. The Vampire’s Wife

The Vampire’s Wife The Festival Jumbo-Cord Cotton Midi Dress (£695)

The Vampire’s Wife The Cinderella Floral-Print Cotton-Poplin Dress (£950)

3. La Veste

La Veste Kindergarten Orange (€160)

La Veste Kindergarten Orange (£160)

4. O’Pioneers

O Pioneers Prudence Dress in Black and Mustard Floral (£410)

O Pioneers Dolly Mixture Dress in Yellow and Pink Floral (£395)

5. Maison Cleo

Maison Cleo Sophia Denim Mini Skirt (£175)

Maison Cleo Julie Clouds Embroidered Silk Blouse (£230)

6. Rixo

Rixo Gwen Gingham Floral-Print Crepe Midi Dress (£275)

Rixo Ada Lace-Trimmed Floral-Print Crepe Midi Dress (£275)

7. House of Sunny

House of Sunny Golden Years Coveralls (£100)

House of Sunny The Blue Moon (£80)

8. The Hippie Shake

The Hippie Shake Marianne Brown Wool Retro Jacket (£62)

The Hippie Shake Bianca Flower Power Suit Blazer (£65)

9. Cro-Che

Cro – Che Baby Love in Black (£225)

Cro – Che Reet Petite (£205)

10. Batsheva

Batsheva Tie-Neck Floral-Print Cotton Dress ($365)

Batsheva Flocked-Paisley Crystal-Button Wool Dress (£470)


Laura Ashley Vintage 70’s Brown Floral Prairie Dress (£365)

Vintage Austrian White Blouse (£36)

Vintage 60s Jo-O-Kay Leather Fringed Western Jacket (£109)

Vintage 60s Mel Warshaw Miss Jane Miami Floral Playsuit (£51)

Vintage 70s Funky Jumpsuit (€107)

Vintage Handknitted 70s Green Nordic Patterned Cardigan (£65)

Ossie Clark Vintage Cream Moss Crepe Tailored Satin Shirt Jacket (£175)

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This article originally appeared on Who What Wear

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