By Bria Suggs | Atlanta Voice | Word In Black
(WIB) – The Sistah Shop, a way of living retail retail outlet that encourages brands established by gals of coloration, will conduct the grand opening of its second location in Atlantic Station on Juneteenth weekend. The 4,040 sq. foot store will characteristic solutions from above 75 regional and national brand names.
“The Sistah Store is a sanctuary for sisterhood,” said CEO and founder Aisha Taylor Issah. “It is a beautiful haven that showcases the products and solutions and companies of Black ladies-owned models from all in excess of the state. It is a harmless house the place sisters can occur and store solutions and find out about solutions that were being established by women of all ages that glimpse like them and who have them in head.”
Taylor Issah sees her enterprise as a stepping stone for business people seeking to enter the retail earth, but who may well not have the means to do so. A lot of of the brands observed in The Sistah Store are getting their merchandise marketed in a shop for the initial time. Some thing Taylor Issah enjoys to see is other founders becoming capable to expand their brand name and boost their income.
Just before getting an entrepreneur herself, Taylor Issah also labored in community administration and grew to become an ordained minister.
“Entrepreneurship truly identified me it was nothing at all that I at any time dreamed of or envisioned,” she claimed.
Taylor Issah still left her position in town government in New York to take a look at other roles, when the increase of the coronavirus ended her agreement and permitted her to be an entrepreneur total-time. In 2017, Taylor Issah created The Sistahs in Business Expo (SIB EXPO), which is the mother or father firm of The Sistah Shop and Sistahs in Small business College.
According to their internet site, the SIB EXPO is the country’s only multi-town little organization expo and developed specifically to rejoice and educate entrepreneurial gals of color, by delivering a platform where women of coloration can showcase their products and services while getting methods and facts.
“We held our to start with tour in 2018 [we] experienced an exceptionally overpowering response from just about every market place that we went to,” Taylor Issah explained. “And so we understood we ended up genuinely on to something and that we experienced designed one thing that did not exist.”
The pandemic hindered Taylor Issah’s potential to link with some others in individual, which brought about her to pivot her model to make it possible for her to carry on to enable other Black founders.
“The Sistah Shop was the respond to to that, mainly because it allowed us to still deliver that platform to give them space and possibility to showcase their merchandise and products and services,” Taylor Issah stated. “And took us into this entire new planet of retail. And of class, we also have the e-commerce side.”
Taylor Issah specially chose Atlanta for The Sistah Shop’s next location because she feels as while it has been a property absent from household for the SIB Expo. Even the New Jersey retail store functions numerous Atlanta-centered manufacturers.
“Since the quite commencing when we were on tours, we realized that we needed to arrive to marketplaces that had the demographic that we served, which was Black women of all ages entrepreneurs,” Taylor Issah explained. “Atlanta was a no-brainer. And so it is been on our agenda and 1 of our main marketplaces considering that the pretty starting.”
The Sistah Shop characteristics products for everybody, including dresses, guides, skincare and much more.
It is Taylor Issah’s intention to keep on expanding the SIB Expo and The Sistah Shop to be equipped to serve all of the main urban markets.
“We are basically aiming to develop into the Amazon of Black girls-owned brands,” Taylor Issah said. “A just one-quit store in which individuals can uncover every little thing.”
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