When Jones Highway Beauty’s What the Foundation released on TikTok, the algorithm woke up and selected mayhem. At initial, almost everything seemed regular: Influencers ended up praising the not-a-foundation’s stunning wear on their pores and skin, and make-up artists lauded the “clean” formula. The authentic reactions have been par for the training course, looking at the foundation is a hero merchandise from Bobbi Brown’s individual new buzzy splendor model. It was not right until Meredith Duxbury, a make-up influencer with no considerably less than 15.6 million followers, reviewed the solution that a TikTok firestorm ensued.
The now deleted video clip observed Duxbury apply what appeared to be a metric ton of basis on her facial area, to which Bobbi Brown deftly responded with a video of her possess, satirizing Duxbury’s “Peanut Butter Baby” application. Due to the fact then, there have been plenty of reaction video clips, podcasts, and reviews—the debate has even sparked some conspiracy theories about no matter if the complete detail was a P.R. stunt. Supplied the controversy, we basically experienced to get our arms on the viral basis and attempt it out ourselves. Right after all, Bobbi Brown is the queen of producing trusted complexion staples, and Jones Road Natural beauty is all about straightforward essentials that get you an easy, your-pores and skin-but-superior search.
But initially, some points about What the Basis. The merchandise is described as a “tinted humidity balm” that’s offered in 12 shades, ranging from a reasonable Porcelain to a deep Espresso. As the description implies, the foundation’s regularity is like that of a creamy and buildable salve. (It appears to be like clay in a pot.) It features gentle-to-medium protection, which is in all probability why Duxbury’s more-is-extra procedure failed to participate in very well with the basis. As a substitute, you can use it as a skinlike veil or softly touch up other areas for a diffuse effect. What the Foundation is a companion to Jones Highway Beauty’s other no-makeup makeup goods, most notably Wonder Balm (a tinted multipurpose balm) and The Experience Pencil (a concealer adhere).
So, had been we doomed to glimpse like we just stepped off a Jif assembly line? Study on for Glamour editors’ evaluations of the viral What the Foundation merchandise, alongside with a couple other staples from Jones Highway Splendor.
Ariana Yaptango, senior attractiveness editor, putting on What the Foundation in Beige