Understanding the critical aspects of fashions brands

A brand encompasses the concept, the vision, the philosophy, and the values. Every collection presented by the designer or startup must adhere to these principles. Thus, there are intangible and tangible aspects to consider when developing a clothing line. The entire purpose of becoming a designer is to express oneself through one’s clothing lines. When designers’ carefully crafted collections reach prospective buyers, they find their true meaning. 

Anyone in the fashion industry, particularly those who design clothes, is familiar with a clothing line, a collection of apparel designed for a specific consumer base and sold through various channels. An example of this is Sassy Jones.

The brand of Sassy jones started in a small way as Charis Jones took to the road four months after giving birth to twin boys to introduce Sassy Jones to the world, with inventory in the trunk and a dream of helping women feel undeniably confident through style. In 15 months, this van has traveled over 30,000 miles to spread the word about Sassy Jones across America. Sassy has set up a robust online connection globally.

 The business growth has led her to three warehouses, employing over 40 full-time team members, and she has received numerous national awards. From ranking #24 on the prestigious INC 5000 list to being named a top brand that thrived during the pandemic by Forbes, people have kept their customer-centric values at the forefront of our spectacular growth. These rises are based on the critical aspects of fashion brands such as:

Target Customers

Customers play such an important role in every collection that it is essential to get to know them before beginning work. Is the designer designing for men, women, or those looking for neutral-gender clothing? Is this collection intended for adults or children? Is it intended for a specific purpose, such as partywear, sportswear, or casualwear? There are numerous options to consider, and you must target such customers accordingly.

Brand Identity

Creating a brand identity is inextricably linked to identifying target customers. The logo, name, colors, and fonts used to represent the brand are all tangible aspects of brand identity. It would be best to examine the brand’s values and how you intend to communicate them to the world.

Business Model

The next and most crucial step in launching a clothing line is to finalize the business model to be used. A startup can choose from various possible business models, even within the fashion industry. Some of the more popular ones are listed ahead of time for your convenience. Print on Demand, Custom Cut and Sew, and Wholesale Private Labels

Channels of Sales

There are numerous options for selling through retail stores, exclusive studios, clothing marketplaces, or one’s website. A brand may choose to use one or more of these channels. It should be determined by the Brand Identity (is it an exclusive brand?) and the Business Model. The target customers’ demographics are also crucial in defining a sales channel.

Supply Chain

A solid supply chain is the foundation of any business that deals with tangible goods. Depending on the business model chosen, they will need to locate the appropriate suppliers and manufacturers who can provide the necessary materials (fabric, accessories, embellishments, etc.)