25/06/2024 6:49 AM


Enjoy Fashion

This Valentine’s Day, Shop Lingerie Sets From Women-Owned Brands

There’s been a big shift in the lingerie world in recent years. Now, some of the best lingerie sets on the market hail from women-owned brands, where the male gaze is no longer the main drive behind the designs. Many lingerie brands for women, by women, like Rihanna’s Savage x Fenty, Vogue favorite Araks, or Kim Kardashian West’s Skims prioritize a flattering fit and comfort. Even better, they offer a wide range of sizes and shades of nude.

This Valentine’s Day, treat yourself to a new lingerie set that just feels good, whether you’re wearing it out or under your WFH wardrobe. Here, Vogue breaks down some of the best women-owned lingerie brands— some new, some tried and true. Shop the beautiful, confidence-boosting lingerie sets for women, by women that can help put some pep into your step this Valentine’s Day and beyond.

Mary Young’s eponymous brand was founded in 2014 in an effort to offer “functional garments that celebrate the natural shape and encourage body positivity.” The line aims to celebrate women’s bodies through their comfortable, ethically-made garments that feature modern, minimalist designs.

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Mary Young contrast bra in grey

Mary Young Tory brief in grey

Jennifer Zuccarini founded the luxury lingerie and ready to wear brand Fleur du Mal in 2012. Named after the famous collection of poems by Charles Baudelaire, Les Fleurs du Mal, the line seeks to create pieces that are stylish and wearable, feminine, powerful, and sexy,

Fleur du Mal luxe triangle bra

Fleur du Mal luxe v-string

Fleur du Mal violet triangle bra

Fleur du Mal violet high-waist panty

Fleur du Mal violet balconette bra

Fleur du Mal violet thong

Fleur du Mal bow embroidery ruched top

Fleur du Mal bow embroidery ruched shorts

Eberjey was founded by two friends, Ali Meija and Mariela Rovito. The duo set out to create lingerie that is comfortable, effortless and, “allows you to be you.” The brand believes in “the power of softness,” and utilizes supple fabrics that have launched their pajama range into cult favorites.

Eberjey Anouk classic lace underwire bra

Eberjey Anouk classic thong

Eberjey pima goddess everyday plunge bra

Eberjey pima goddess everyday thong

Eberjey Iona love me bralette

Eberjey Iona love me thong

There’s a reason why Araks has long been a favorite among Vogue editors. The sustainable New York-based label by Araks Yeramyan was born with the intention to make women, “feel beautiful, beginning with the most intimate of layers.” The line’s understated, effortlessly chic designs do just that.

Araks Beatrice bralette mauve

Araks Bryce bralette wave

Kim Kardashian West’s Skims is a “solution-oriented brand” that aims to “enhance your curves,” not detract from them, through the brand’s technically constructed bodysuits, shapewear, lingerie sets, and loungewear.

Skims cotton jersey triangle bralette

Skims cotton jersey cheeky tanga

Skims jelly sheer triangle bralette

Skims jelly sheer dipped thong

Skims pointelle logo triangle bralette

Skims pointelle logo t-string thong

It was a natural fit for Ela Onur to launch a line of her own after growing up among the artisans and designers of her family’s lingerie accessories business. Her dreamy underpinnings are handmade by artisans with close attention to detail.

Else Jolie stretch-mesh and organic cotton-jersey soft-cup triangle bra

Else Jolie stretch-mesh and organic cotton-jersey thong

Else Bella satin-trimmed stretch pointelle-knit soft-cup triangle bra

Else Bella satin-trimmed stretch pointelle-knit thong

Else Bella satin-trimmed stretch-lace soft-cup bra

Else Bella satin-trimmed stretch-lace briefs

Any list of inclusive, women-owned brands will include Rihanna’s Savage X. The line has turned the industry on its head with it’s yearly, much anticipated runway show that is a true celebration of women of all races, shapes, sizes, and abilities.

Savage X Fenty candy hearts unlined lace balconette bra

Savage X Fenty candy hearts lace g-string

Savage not sorry ultra demi unlined lace bra

Savage not sorry high leg lace Brazilian

Paris-based Yasmine Elsami started her namesake label in 2011 in an effort to create, “elegant, contemporary styles with none of the customary frippery.” Her lightweight, comfortable pieces that employ stretch-tulle and chiffon-trimming focus on enhancing your natural shape.

Yasmine Eslami Serena chiffon-trimmed stretch-tulle underwired bra

Yasmine Eslami Serena chiffon-trimmed stretch-tulle briefs

Yasmine Eslami Morgane stretch point d’esprit tulle and lace underwired balconette bra

Yasmine Eslami Morgane stretch point d’esprit tulle and lace briefs

Lonely lingerie states on their site they are, “for women who wear lingerie as a love letter to themselves.” The New Zealand label was founded by designer Helene Morris and her partner, who created the size-inclusive brand as a response to the void in the market for comfortable, soft lingerie with a fashion-forward sensibility.

Lonely Label Vivienne underwire bra bottle

Lonely Label Vivienne high waist brief bottle

Lonely Label Shelby longline bra sorbet

Lonely Label Shelby brief sorbet

Lonely Label Olivia underwire bra black

Lonely Label Olivia high waist brief black

Ex-lingerie buyer Georgia Larsen created her line Dora Larsen in 2016 out of her southeast London flat. Larsen was tired of buying uncomfortable bras, and decided to combine her technical expertise in lingerie with her love of design to make a collection of everyday, contemporary lingerie in uplifting colors.

Dora Larsen Jessica stretch-lace and tulle underwired bra

Dora Larsen Jessica stretch-lace and tulle briefs

Dora Larsen Ivy lace-trimmed stretch-satin underwired bra

Dora Larsen Ivy lace-trimmed stretch-silk briefs

Cuup’s mission is to “redefine the way women look and feel in their underwear.” The brand recognizes that, historically, lingerie has been made to shape and change the female form. Cuup’s pieces challenge these standards with well-engineered solutions made for real bodies. Their pieces are sleek, minimalist, and designed to “accentuate, not alter the female form.”

KiT Undergarments is the brainchild of stylists Simone Harouche and Jamie Mizrahi. The duo launched KiT with the understanding that “good outfits require a good foundation.” Their bra and underwear staples provide just that.

KiT triangle pullover bra

KiT triangle underwire bra