This year’s wedding season is set to make records — there are 2.5 million parties planned in 2022, the most the US has seen since 1984, per market research firm The Wedding Report. Fashion brands are anticipating similar levels of demand for wedding garb and are responding in kind. This […]
Boom
A Lamoda delivery. Collage by BoF. Global Fashion Group SA, a fashion retailer with ambitions to emulate European giant Zalando SE in emerging markets, has made a big bet that the pandemic-fuelled boom in online shopping is here to stay. The Luxembourg-based company has channeled much of its 2020 windfall […]